How We Use Tracking on This Site

What Tracking Technologies Actually Do

Think of tracking technologies as small pieces of code that help websites remember information about your visit. When you browse cleverbrainhub.com, these technologies note things like which pages you viewed, how long you stayed, and what content interested you most.

Some people call them cookies because they're small files stored on your device. But there are other tracking methods too – like web beacons and local storage. They all serve similar purposes, just with different technical approaches.

We use these technologies to understand how people interact with our financial education content. For instance, if everyone exits a particular lesson halfway through, that tells us something valuable about that content.

The Different Types We Use

• Essential Operations

  These keep the site functioning. They remember if you're logged in, store items in your shopping cart if you're enrolling in courses, and maintain your security settings. Without these, you'd have to re-enter information constantly.

• Functionality Enhancements

  These remember your preferences – like whether you prefer video or text lessons, or which topics you've bookmarked. They make your experience more personalized but aren't strictly necessary for the site to work.

• Analytics and Performance

  We track how people move through the site to identify problems and opportunities. If our analytics show people struggling to find our budgeting resources, we know we need to improve navigation. These help us make better decisions about site improvements.

• Marketing and Outreach

  These track which marketing channels bring visitors to our site and help us show relevant content to people who've expressed interest in financial education. They're what allow us to show you ads for courses you actually care about rather than random content.

Why This Matters for Your Experience

Here's a practical example: when someone visits our investment basics course, analytics tracking shows us they spent 12 minutes on the risk assessment section but only 2 minutes on portfolio theory. That pattern repeated across dozens of visitors told us people wanted more practical, actionable content about risk.

So we rewrote that section in early 2025 to focus on real-world risk scenarios. Now people spend an average of 8 minutes there, and completion rates improved. That's tracking data making education better.

Another way this helps: if you're researching debt management strategies and view multiple related articles, we can suggest our comprehensive debt reduction course because we know you're interested in that topic. Without tracking, every visit would be a blank slate.

Taking Control of Your Tracking

Most browsers let you block third-party cookies while allowing first-party ones. That's a middle-ground approach – you get site functionality while limiting broader tracking networks.

Private browsing modes prevent cookies from persisting between sessions. But keep in mind this affects functionality – you'll lose saved preferences and have to log in every time you visit.

Updates and Changes

We review and update this policy annually, typically in January. If we add new tracking technologies or change how we use data, we'll update this page and note the revision date at the top.

Significant changes get announced through email to enrolled students and via notice on the homepage. We won't make substantial changes to how we handle tracking without giving you advance notice.

The tracking landscape changes as browsers implement new privacy features and regulations evolve. We adapt our practices accordingly while maintaining transparency about what we're doing and why.